When I was 12, we had
elections to be head of the year.
One by one, people took
to the microphone, and timidly recited speeches written by their
mothers.
I don't even remember
what they said- it was politician talk.
Nobody listened, we
didn't care what they had to say.
It was all the same.
And then the last boy
came up.
And he performed a rap.
And everybody listened.
I still don't know what
he said- nobody cared.
He was performing a
rap, it was different, it was funny.
He stood out.
When it came to voting,
there were 9 meaningless names.
Nobody could remember
what made them different, what they'd said.
And there was the boy
who did the rap.
Needless to say he won.
It's also pretty
obvious he was a rubbish head of year.
Rappers don't make good
politicians.
So who was the better
advertiser?
The ones who were
honest, said the right things, or the one who spoke rubbish and got
remembered?
Neither.
Of course getting
yourself noticed is half the battle in advertising.
Make yourself stand out
of the crowd and you're doing brilliantly.
But you also have to
think about what you say and do once you have that attention.
Trying to get
somebody's attention is tough, keeping it is where the real challenge
lies.
